Are you looking to bring 5x more website visitors every month for FREE and increase sales to your products? If you said yes, then you’re in the right place. Here is our Pinterest for business guide. These are the kind of results you can get when utilizing a strong Pinterest marketing strategy with a strategy for your business.
It almost feels too good to be true, but it really isn’t! With over 321 million active monthly users in 2019 and growing, this platform is very POWERFUL for online stores and helps garner WAY more traffic to sites. it’s a great time to do business on Pinterest. What sets Pinterest for business apart from other platforms is the ability to easily add links to get more clicks.
Pinterest drives 3.8 times more sales than other platforms and it’s reported that 87% of Pinners have purchased a product because of Pinterest. Pinterest for business is one of the best and most untapped platforms. Perfect for getting thousands of views on your content organically, build brand awareness and help funnel the customer right down to product purchases!
Isn’t that exciting? We hope that has made you excited to get rolling and utilize this social media platform to crush your goals this year
Let’s dig a little bit deeper into the benefits of using Pinterest For Business.
Pinterest for business allows you to…
Bring more traffic to your website for free!
Get more sales
Create a community within your niche
Increase the visibility of your product or service
Inspire users to make purchasing decisions
Get detailed analytics provided for Pinterest for free to understand your audience
How does Pinterest for business work?
Pinterest is ultimately a search engine. In fact, It’s a visually driven engine. When you search keywords the platform will show the user content in the form of video, photos and infographics.
Over 75% of Pinterest users say they are “very interested” in discovering new products on the platform (Pinterest) making this Pinterest for business perfect to showcase your products and offers.
The platform allows you to organize content (pins) onto boards (think of them as personalized albums) to showcase your products and offers but also to show value and a lifestyle around your brand. When you learn about your consumers and what they like this can be a great way to share content that relates to your audience, therefore, forming connections and trust.
Now that you know why you should use Pinterest for business and how it works let’s take a look at the next steps you can take to create a strategy and how to use it for your brand.
1. Set up your Pinterest for Business Account
Create a Business account on Pinterest by setting up a business profile that will unlock analytics, rich pins and more which are super helpful tools on this platform! So if you have a personal account it is time to switch over and claim your website with easy to follow steps.
2. Brand your Pinterest Account!
In addition, once you have a Pinterest business account make sure to brand your profile to let your customers know it is your brand.
- Choose your name that describes your business
- Upload a profile picture that best represents your brand (your logo or your photo if you are the face of the business)
- Fill in the bio section to describe what you do and what your brand stands for. The “About” section should be filled in with simple and clear keywords ex. 100% vegan soap made with love in Canada
- Make sure your website is showing on the profile
3. Create Pinterest boards
Once we have set up our profile and claimed our website, we can now move on to creating boards!
As we mentioned earlier boards are like personalized albums that allow us to organize content into buckets.
Create boards that are informative and stay on the topic of your brand’s lifestyle and products.
For example, if you own a soap e-commerce store make sure you create boards that are related to it, for example, vegan soaps, soap making process, natural rose soaps, detox body soaps, self-care routine etc.
Start by setting up 10 boards.
Tips to create better Pinterest boards:
- Make sure you have a name specific name for the board
- Write in a description: describes what kind of content you will provide in this board ex. Find the best vegan soaps for all skin types!
- Pick a category when creating a board
- Select a nice cover photo
- Don’t forget to have some boards for your products
4. Create a content strategy
In order to succeed in this platform, it is important to not appear sales-y. Instead, the intent is to help and understand the lifestyle of your customers.No matter what your brand is about there’s a ‘lifestyle’ related to it and this is a great place to show that. Make sure your content is full of value and serves your audience in a way that would inspire your audience.
If a person becomes interested in your content they will likely visit your website. Show people more about your brand, products, answer questions, inspire and get people talking!
Here are some different types of content that perform well on Pinterest:
- Infographics: Visual diagram to represent information
- Product Pictures: Flat lays, website photos, people using the product (Add links to product page)
- Quotes: Relevant quotes in your niche/relatable
- Blog links: Create gorgeous images with text overlays
- Videos: New to Pinterest with lots of potentials!
5. Create Pins (The best ways to get clicks)
Pins are the individual content that lives inside boards. Now that we have created at least 10 different boards related to our business and products, let’s move on to the fun part!
A good board is always a mix of your own content and other’s content you can re-pin.
The whole point of Pinterest is to share some inspiration that you or others have created for them to do the same in return with your content.
Create visually appealing and eye-catching pins for your products and blogs and make sure to link them back to your website. To make pins try Canva it is free and easy to use!
We recommend adding 20-30 pins to each board.
Tip: Use high-quality photos for your pins.
Rich Pins for the Win
Rich pins are pins that allow you to give users more information about an idea or product.
If you set them up for products, for example, it will show the prices and availability making it easier for your audience to navigate it and also shows up higher in the rank of Pinterest (make sure you set these babies up here)
6. Add Relevant keywords
Pinterest works as a visual search engine it is very important to use keywords strategically to get more views and clicks.
Get easily Found by users on the platform by utilizing keywords on your business profile.
You can look for these by utilizing Google Keyword Planner or by simply typing in keywords related to your niche or product into the search bar in the platform and seeing what is currently trending and being searched for.
Another way to find keywords is to simply ask yourself what words would people be searching to find your brand/products? How would they describe them? How would you describe them?
Where to add these keywords?
Keywords are great to add all over the profile for maximum visibility. Start with your Pinterest profile description, board names & pin descriptions as well as pin description and titles.
7. Schedule Content
In order to see results, it is really important to be consistent with the platform to build rapport and to get more sales.
The more you pin your own content and others’ on Pinterest the more visibility you will get. In other words, we recommend staying active and pinning 7-10 pins throughout the day, every day.
Because we know life gets in the way and being an entrepreneur entails BEING BUSY! try scheduling tools like Tailwind, SproutSocial and Later to name a few that allow you to schedule Pinterest content for your business.
8. Use Pinterest for Business Metrics
Using and analyzing your metrics is a great way to see what is performing best on your account and what is connecting with your audience.
This will help you improve your Pinterest content strategy, as well as be able to see the impressions and visitors to your website from the platform.
Now that we have set up your profile, set up boards and content strategy you are ready to take this to the next level. Remember to continue checking what is working for your brand. Pinterest is not only one of the fastest growing social media channels but it is also great to reach people who are actively searching for inspiration and good grabs! (In other words, it is a network of people who are actively looking to buy)
Tip: Do not give up! Even if the first month you don’t see crazy results make sure to continue pinning and building a community on this platform.
If you are looking to get more help with creating a Pinterest strategy or account management do not hesitate to book a discovery call here to find out how we can help you thrive and grow your sales. Happy pinning!